Privacy policy


Privacy Policy including California Addendum

Last updated: January 10, 2026

Old Route One LLC (“Old Route One,” “we,” “us,” or “our”) operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to personal information.

By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or your household. It does not include information that has been anonymized or de-identified.

Depending on how you interact with us, we may collect or process the following categories of personal information:

  • Contact information: name, billing and shipping address, email address, phone number

  • Financial information: payment method details, transaction confirmations, and order history (payment card data is processed securely by our payment processors and not stored by us)

  • Account information: username, password, preferences, and settings

  • Transaction and commercial information: products viewed, added to cart, purchased, returned, or exchanged

  • Communications: information you provide when contacting customer support or communicating with us

  • Device and technical information: IP address, browser type, device identifiers, operating system, and network information

  • Usage data: interactions with the Services, including pages viewed, links clicked, and time spent on the site

Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you when you place an order, create an account, contact us, or otherwise provide information

  • Automatically through cookies, pixels, and similar technologies when you use the Services

  • From Shopify, which provides the platform and related tools supporting our store

  • From service providers and partners, including advertising and analytics providers

  • From third parties, where permitted by law

How We Use Your Personal Information

We use personal information for the following purposes:

Providing and Improving the Services

To process orders and payments, fulfill shipments, manage returns, provide customer support, maintain your account, remember preferences, and improve the functionality and performance of the Services.

Marketing and Advertising

To send promotional communications and to show you advertisements on our website and on third-party platforms, including social media platforms such as TikTok, based on your interactions with our Services and other websites.

Analytics and Performance Measurement

To understand how customers interact with our Services, measure advertising effectiveness, and improve our marketing strategies.

Security and Fraud Prevention

To detect, investigate, and prevent fraudulent, illegal, or malicious activity and to protect the security of our Services and users.

Legal and Compliance Purposes

To comply with applicable laws, regulations, and legal processes and to enforce our policies and agreements.

Advertising, Analytics, and Tracking Technologies

We use cookies, pixels, SDKs, and similar technologies provided by Shopify and third-party partners, including TikTok, to support analytics, advertising, and performance measurement.

This includes the use of:

  • TikTok Pixel

  • TikTok Events API (server-to-server tracking via Shopify)

These tools may collect or receive information about your activity on our website, such as pages viewed, products interacted with, purchases made, device information, IP address, and identifiers such as email address or phone number (which may be hashed before transmission).

Information collected through these technologies may be shared directly with TikTok or via Shopify and may be combined with other information TikTok holds about you, in accordance with TikTok’s own privacy policies.

Where required by law, we rely on your consent before using non-essential cookies or sharing data for targeted advertising purposes.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • With Shopify, which hosts our store and provides core commerce, analytics, and advertising integrations

  • With service providers, such as payment processors, fulfillment partners, customer support providers, cloud hosting providers, and analytics vendors

  • With advertising and marketing partners, including TikTok, to provide targeted advertising, measure campaign performance, and build advertising audiences

  • With affiliates, within our corporate group

  • In connection with a business transaction, such as a merger, sale, or bankruptcy

  • To comply with legal obligations, enforce our rights, or protect the Services and users

Some of these disclosures may be considered a “sale” or “sharing” of personal information for targeted advertising purposes under certain privacy laws.

Your Rights and Choices

Depending on where you live, you may have the following rights:

  • Right to Access / Know the personal information we hold about you

  • Right to Delete personal information

  • Right to Correct inaccurate personal information

  • Right to Data Portability

  • Right to Opt Out of Sale or Sharing for Targeted Advertising

Opt-Out of Targeted Advertising

You may opt out of the sale or sharing of your personal information for targeted advertising by:

  • Using the “Do Not Sell or Share My Personal Information” link on our website

  • Adjusting your cookie preferences

  • Enabling the Global Privacy Control (GPC) signal in your browser

Where required by law, we honor GPC signals as valid opt-out requests for the browser and device used.

Communication Preferences

You may opt out of promotional emails at any time using the unsubscribe link included in our emails. Transactional messages will still be sent as necessary.

We will not discriminate against you for exercising your privacy rights.

European Economic Area & United Kingdom Residents

If you reside in the EEA or UK, you may also have the right to:

  • Object to processing

  • Restrict processing

  • Withdraw consent at any time where consent is the legal basis

Withdrawing consent does not affect processing that occurred before withdrawal.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of 16. We do not knowingly sell or share personal information of minors.

International Data Transfers

Your personal information may be transferred to and processed in countries outside your country of residence. Where required, we rely on recognized transfer mechanisms such as Standard Contractual Clauses.

Data Security and Retention

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is completely secure.

We retain personal information only as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The revised version will be posted on our website with an updated “Last updated” date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at📧 hello@oldrouteone.com

California Privacy Notice Addendum

Effective Date: January 10, 2026

This California Privacy Notice (“California Notice”) supplements the Privacy Policy of Old Route One LLC and applies solely to California residents (“consumers”) as defined under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”).

This notice describes the categories of personal information we collect, how we use and disclose that information, and the rights available to California residents.

Categories of Personal Information Collected

Within the past twelve (12) months, we may have collected the following categories of personal information:

Category Examples
Identifiers Name, email address, phone number, IP address
Personal Records Billing and shipping address, order details
Commercial Information Products viewed, added to cart, or purchased
Internet Activity Browsing history, interactions with our website
Geolocation Data Approximate location based on IP address
Inferences Preferences and interests used for marketing

We do not collect sensitive personal information for purposes requiring limitation under CPRA.

Sources of Personal Information

We collect personal information from:

  • You directly

  • Your device or browser via cookies and tracking technologies

  • Shopify

  • Advertising and analytics partners

  • Service providers acting on our behalf

Purposes for Collecting and Using Personal Information

We collect and use personal information for the following business and commercial purposes:

  • Providing and operating our online store

  • Processing payments and fulfilling orders

  • Customer service and account management

  • Marketing and advertising

  • Analytics and performance measurement

  • Security and fraud prevention

  • Legal compliance

Sale or Sharing of Personal Information

Under California law, certain disclosures of personal information for cross-context behavioral advertising may be considered a “sale” or “sharing” of personal information.

What We Share

We may share the following categories of personal information for advertising purposes:

  • Identifiers

  • Commercial information

  • Internet or network activity

  • Inferences

Who We Share With

  • Advertising partners such as TikTok

  • Analytics and marketing providers

  • Shopify-enabled advertising integrations

This includes use of:

  • TikTok Pixel

  • TikTok Events API (server-to-server tracking via Shopify)

Personal information may be shared in hashed or pseudonymized form.

Your California Privacy Rights

As a California resident, you have the right to:

  • Right to Know what personal information we collect, use, disclose, or sell/share

  • Right to Delete personal information

  • Right to Correct inaccurate personal information

  • Right to Limit Use of Sensitive Personal Information (if applicable)

  • Right to Opt Out of Sale or Sharing of personal information for targeted advertising

  • Right to Non-Discrimination for exercising your rights

How to Exercise Your Rights

You may exercise your California privacy rights by:

  • Clicking the “Do Not Sell or Share My Personal Information” link on our website

  • Adjusting your cookie preferences

  • Enabling the Global Privacy Control (GPC) signal in your browser

  • Contacting us at hello@oldrouteone.com

Where required by law, we treat GPC signals as a valid opt-out request for the browser and device used.

We may verify your identity before fulfilling your request.

Authorized Agents

You may designate an authorized agent to make a request on your behalf. We may require proof of authorization and identity verification.

Retention of Personal Information

We retain personal information only as long as reasonably necessary for the purposes disclosed, unless a longer retention period is required or permitted by law.

Children Under 16

We do not knowingly sell or share the personal information of individuals under 16 years of age.

Contact Information

If you have questions about this California Notice or wish to exercise your rights, contact us at📧 hello@oldrouteone.com